Eduardo Yamashita

Eduardo Yamashita

Operations Director

Gouvea Ecosystem


Eduardo Yamashita is the Chief Operating Officer (COO) of Gouvêa Ecosystem, a strategic platform driving transformation in the consumer and retail sectors in Brazil for the past 37 years. He leads initiatives in innovation, strategy, and business growth.




Eduardo is also Director at Gouvêa Inteligencia, Gouvêa’s market intelligence company specialized in analyzing consumer behavior and market dynamics.




With a professional background spanning multinational companies and consulting firms, he has led projects in areas such as market research, economic analysis, strategic planning, channel strategy, logistics, and go-to-market execution. His broad experience allows him to translate complex challenges into pragmatic, results-driven solutions.




A frequent speaker at major events like NRF Big Show and LATAM Retail Show, Eduardo also delivers executive training programs in Brazil and abroad. He is the co-author of several books, including “Business Ecosystems Made in Brazil,” “The Transformation of Business in the Omniera,” and “Data and Retail”.